The CP24 CHUM Christmas Wish is the flagship charity initiative of Bell Media, depending on the support of listeners, viewers, sponsors, and kind-hearted community members to provide a joyful Christmas for over 250,000 individuals (children and families). It ranks among the largest toy distributors in the Greater Toronto Area, working in partnership with numerous social service organizations.

Our Mission & Vision

Our mission is to empower grassroots charities throughout the GTA and beyond to make meaningful contributions to families in need, delivering much-needed support during the holiday season. We envision a community where families experience the joy of the holidays regardless of their financial circumstances, turning holiday time into a celebration for those who give and those who receive.

2025 Gratitude, Growth, and Community

Every December, we see just how generous our community can be. But as the needs around us keep growing, we knew it was time to think outside the box. That’s why we launched our very first “Moms & Babies” and “Christmas in July” campaigns, designed to capture that holiday spirit during the spring and summer months. We approached this initiative with a mix of excitement and curiosity, not quite sure how it would be received.

To bring our vision to life, we reached out for sponsors, and we were thrilled when Spin Master decided to join us as our presenting sponsor.

So far, we’ve gathered $14,342 worth of toys ahead of the holiday season, ensuring we can meet the growing demand in our community.

A huge thank you to everyone who played a part in making this happen. Your kindness, energy, and creativity have set us up for even greater things as we gear up for our 59th CP24 CHUM Christmas Wish holiday season. We’re so grateful to have you with us on this journey!